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The web page states the following, "Gnomes at the Chelsea Show." I saw that the web page also stated " Give a Gnome a Home." They also said " Exclusive to Charlie Allcocks Football Emporium these Football Kit Garden Gnomes are hand-made from modelling stone powder after cast moulding, before being painted and glazed individually, also by hand. The Football Gnomes can be personalised for any club or team in the world, from Barcelona to Burton Albion. On the right you will see examples of the sorts of classic kits available, but yo." The meta header had Gnome as the first optimized keyword. This keyword is followed by Charlie allcock which isn't as important as Gnome.